Hi, welcome to bookey. Today we will unlock the book Social: Why Our Brains are Wired to Connect.
Have you heard of this interesting statistic? A study found that the lifespan of Internet celebrities is longer than that of average people. Many people find this unbelievable, but it’s true. An Internet celebrity receives virtual flowers, applause, and compliments from others during their live broadcasts, which fully meets the psychological need for social interaction. The higher the number of compliments, the happier people will feel, thus increasing the possibility of living longer. Regardless of whether it is a real-life or virtual social connection, people who socialize are always happier than those of us who don’t. Everyone needs social connection. Many of us tweet and share pictures on Instagram and fulfill such a need when we receive likes and comments from our followers. Many people who are frustrated in the real world even turn to the virtual world for comfort, because the Internet caters to their need for social connection.
Everyone wants harmonious social and interpersonal relationships, but these seem to be extremely elusive. Many of us are annoyed about our lack of interpersonal relationships and try various means of improvement. We may read lots of books on this topic, but are still lousy at social communication. In actuality, we all have inborn potential to socialize, and our physiological mechanisms determine our sensitivity to social connection. However, many people are not aware of this.
Today’s book Social, looks at the mechanisms of the human brain. It explains the human nature of social communication through a series of rigorous experiments and data. It also introduces some scientific methods on how to improve our social skills. After this Bookey, you will also be able to gain insights into others’ thoughts and emotions, quickly build interpersonal relationships, and therefore achieve a successful career and acquire fortune.
The author of this book, Dr. Matthew D. Lieberman, is one of the leading authorities on and the founder of social cognitive neuroscience. He obtained his doctoral degree in social psychology at Harvard University in nineteen ninety-nine and received the “Distinguished Scientific Award” by the American Psychological Association in two thousand and seven. He is currently a professor of psychology at the University of California, Los Angeles, as well as the chief editor of the scientific journal, Social Cognitive and Affective Neuroscience.
Next, we will illustrate the three driving forces of social communication: connection, mindreading, and harmonizing.
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